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Our client is a fast-growing skincare brand looking for an experienced, omni-channel brand marketing leader overseeing brand strategy, public relations & communications, social media, and creative. This person will be responsible for building brand awareness, increasing customer engagement, and building brand affinity.
Responsibilities:
Directly manage a team of 4, providing ongoing support in their growth, setting priorities, and tracking their progress.
Own Go to Market launch marketing across all channels
Collaborate with Co-Founders to develop and execute the brand narrative across a core product line.
Partner with retail and sales team to drive 360 marketing across all channels.
Develop creative direction and work closely with Creative Team
Own and plan omni-channel brand marketing strategy and budget end to end.
Develop, maintain and utilize press lists to maintain and grow editor relationships for the brand.
Create and execute strategy around brand partnerships.
Lead marketing calendar and overall strategy for launches.
Own the brand marketing budget & P&L
Partner with cross-functional teams
Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e- commerce technologies.
Requirements:
7+ years’ experience in Communications, Public Relations and Omni-Channel Marketing
*** Experience in the beauty industry (brand side) required. ***
Strong leadership experience
Seniority level
Executive
Employment type
Full-time
Job function
Marketing
Industries
Personal Care Product Manufacturing
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