14 Awesome Cars That, Somehow, No One Bought Last Year (2024)

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One big surprise made this year’s list of 2023’s sales disappointments.

14 Awesome Cars That, Somehow, No One Bought Last Year (1)

By Tyler Duffy and Will Sabel Courtney

Published January 17, 2024

Updated January 17, 2024

No matter how great a vehicle is, sometimes, the darn things just don’t sell. Maybe they struggle to resonate or find a niche. Maybe they’re priced beyond the reach of those interested. Maybe they’re just the wrong body style — sup, big sedans and station wagons — at the wrong time.

Whatever the reason, here are 14 awesome cars that no one bought in 2023. Amongst the list you’ll find several of the vehicles that, quite frankly, you’d expect to see on there; that said, there was also one big surprise that seriously made us do a double take.

Note: our definition of “no one” in this application means the car sold fewer units than the Toyota Mirai, a hydrogen car only sold in California. That number for 2023 was 2,737.

Ford GT

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Units sold in 2023: 31

The Ford GT, a $500,000-ish supercar built by the Ford Motor Company, has a small pool of buyers. And if you’re among that small pool that’s interested … you likely already own one.

READ OUR INSIDE LOOK AT THE FORD GT

Nissan GT-R

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Units sold in 2023: 390

The current Godzilla generation has been in production since 2007. It actually had a surprising sales renaissance in 2023 … but that still amounted to less than 400 units.

READ OUR NISSAN GT-R REVIEW

Audi R8

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Units sold in 2023: 631

The days of supercars being powered by high-revving internal combustion are fleeting. Sadly, the R8’s eventual successor — when it finally arrives — will be an electric car.

READ OUR AUDI R8 REVIEW

Audi TT

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Units sold in 2023: 725

The Audi TT was a design icon when it came out. That said, that debut was now more than 20 years ago.

READ OUR AUDI TTS REVIEW

Lexus RC

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Units sold in 2023: 1,752

The current generation of Lexus’s smaller sports coupe is getting up there after debuting in 2014. It lacks a bit of modern sophistication, but it still looks great.

READ OUR LEXUS RC REVIEW

Lexus LC

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Units sold in 2023: 1,761

The LC is a spring chicken by Lexus standards, having debuted in 2017. It looks great, feels luxurious — and it still packs a resonant, naturally-aspirated V8. Sadly, that doesn’t seem to have done much for buyers.

READ OUR LEXUS LC 500 REVIEW

Nissan Z

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Units sold in 2023: 1771

Nissan’s new Z launched with great fanfare a couple years back, but delays and hiccups have severely limited its availability since. If production improves, will buyers come running? We’ll find out in 2024.

READ OUR NISSAN Z NISMO REVIEW

Audi A7

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Units sold in 2023: 1,810

Audi’s A7 is getting up there a bit in age, but it’s still one of the best larger sedans on the market – and very swoopy.

READ OUR AUDI RS 7 REVIEW

BMW Z4

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Units sold in 2023: 1,883

The Z4 is BMW’s counterpart to the Toyota Supra. The German brand is adding a manual option for 2024 to boost interest; here’s hoping it also boosts sales. The world is too short on convertables as it is.

READ OUR COMPLETE BMW BUYING GUIDE

Lexus LS

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Units sold in 2023: 2,234

Mercedes has a mighty S-Class and an all-new EQS. BMW has a new 7 Series. Lexus, meanwhile… is still trotting out the same flagship sedan that launched in 2018.

READ OUR LEXUS LS REVIEW

Audi A8

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Units sold in 2023: 2,259

If you want to go fast, stretch your legs and keep things subtle in the looks department, there aren’t many better options out there than Audi’s full-size sedan.

READ OUR AUDI S8 REVIEW

BMW XM

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Units sold in 2023: 2,315

BMW unveiled a garish, M division-built super PHEV called the XM in 2022. Then a new “XM Label” edition came along, and literally put lipstick on a pig. We suspect a lot of buyers will be waiting for that powertrain to show up in an M5.

READ ABOUT THE BMW XM

Volkswagen Arteon

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Units sold in 2023: 2,347

VW’s pricey, decidedly un-sporty midsize sedan has a lot to offer. Unfortunately, buyers in America have never been interested — perhaps due to its Audi-like price.

READ OUR VW ARTEON REVIEW

Toyota GR Supra

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Units sold in 2023: 2,652

The GR Supra was a surprising one to make this list. Toyota added a manual to presumably broaden its appeal … yet sales plummeted 46 percent year over year. (Maybe word is out that awful wind buffeting at speed?)

READ OUR TOYOTA GR SUPRA REVIEW

Future Cars We’re Excited About

14 Awesome Cars That, Somehow, No One Bought Last Year (18)

2025 Toyota 4Runner
2025 Jeep Recon
2025 Mercedes-Benz EQG
2026 Subaru Outback
2026 Scout Motors SUV and Pickup
2027 Volkswagen ID. GTI
2028 Jeep Wrangler EV